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On this special day, let us celebrate the birthday of the motherland together, thank this great era, and give us the opportunity to create and witness history together! The National Day holiday is a good time to relax and unwind, and it is also a time to gather with family and friends, let us look forward to the future and work hard to achieve our dreams! At the same time, thanks to our customers for their continued support and trust, we would like to send our most sincere holiday wishes to you and your family on this day of national celebration!

OOH advertising, also known as outdoor advertising, is placed anywhere outside of the consumer's home. This may include public spaces, activity centers, campuses, large subway stations, retail outlets, taxi tops, inside elevators, and other commercial areas. Some common examples include billboards, posters, vehicle packaging, and street facilities such as bus stops and benches.   Digital out-of-home (DOOH) advertising is a modern type of out-of-home advertising, powered by digital signage technology. Compared to traditional print media, digital screens are more dynamic – they deliver the right message to the right consumer at the right time.   With dynamic DOOH advertising, every screen has addressability, trust, and belonging – and that's the "3A" strategy.   "Addressability" can programmatically activate digital advertising. "Trust" measures the effectiveness of an advertisement. "Attribution" measures the actual business results based on ads. As a result, the DOOH industry, like the online and mobile industries, is able to provide more audience profiling and engagement data, and move from offline to online. This makes DOOH advertising extremely impactful. As the industry moves from "one-to-many" media to "one-to-one selectable" media, smart DOOH advertising is becoming a core part of every advertiser's multi-channel strategy.

When OOH sells its ad space, another key advantage of DOOH is its support for programmatic platforms.   For print media, advertisers must contact the web owner and negotiate the details of the campaign directly. Since the content of digital signage is controlled by software, this makes it easier to manage and more adaptable to consumer insights. This leads to programmatic advertising, where media buyers can take all of the network's inventory and book where to place their ads based on the audience profile they want. As a result, advertisers can reach only the audience they're looking for.  

The latest wave of digital signage has added new data analytics capabilities. It can determine how many people pass by the sign, how many people look at the sign, and for how long. In some cases, it can even tell us when a customer walks into the store. This presents two key opportunities.   First of all, the sensors on the screen can be used to conduct market research on the brand. If these signage are part of a next-generation transportation solution, they can operate not only in a fixed location, but also on the move. By using anonymized data, information that was traditionally only available through surveys, such as brands and popular colors, can now be gained real-time insights through sensors and cameras.   Second, media networks can provide buyers with better information about their target audience. Not only do they know who is passing by the signage, but they also know who is paying attention to different types of ads.      

  Touchscreen digital signage self-service kiosks have brought tremendous benefits to businesses and organizations, as well as their consumers. While many self-service kiosks are located in rooms, as we discussed last week, there are many use cases, and one outdoor kiosk will drive the best ROI. These kiosks need to be considered in the weather, safety, location, etc. of the place where they are installed. Here are the steps to ensure the success of your outdoor digital signage.   safe   Outdoor kiosks are usually located in public spaces. When public access is made, they can be easily stolen and vandalized. To discourage and prevent tampering, outdoor kiosks should be designed with tamper-proof features such as strategically placed additional solder points and compression locks. Proper security for outdoor kiosks will ensure that the physical, data, and network components of the outdoor digital kiosk are protected.   Environmental and climate protection   If not able to withstand environmental factors, outdoor kiosks will result in a loss of revenue and equipment investment. Outdoor kiosks should be properly sealed to prevent the ingress of water, smoke, and dust. Outdoor kiosks should also have appropriate UV protection materials.   Digital kiosks located outdoors can be exposed to very high temperatures, which requires a built-in air conditioner to avoid damaging the displays, computers, and other components in the kiosk. Another problem that outdoor kiosks encountered was their brightness, due to poor readability caused by direct sunlight. The display should be bright enough, at least 2000 nits of brightness to maintain readability in outdoor environments.   Durable installation   When kiosks are installed on the outside, they are kept open, extreme weather, vandalism can cause internal or external damage. The kiosk should be held in place by highly stable cement to prevent shaking, knocking and vibration.     Industry standards   When designing or building an installation for an outdoor digital kiosk, it is important to choose a manufacturer that follows certain standards. There are many standards out there, among them the International Organization for Standards and the Underwriters Labs of United States. These two industry standards guarantee quality (ISO) and safety (UL). If you choose a supplier for an outdoor kiosk project, it is essential to know if they maintain ISO certification and UL certification. The existence of ISO 9001:2008 enables manufacturers to adhere to strict quality control. Find the right manufacturer for you to guarantee quality and safety.