Programmatic DOOH advertising

When OOH sells its ad space, another key advantage of DOOH is its support for programmatic platforms.

For print media, advertisers must contact the web owner and negotiate the details of the campaign directly. Since the content of digital signage is controlled by software, this makes it easier to manage and more adaptable to consumer insights. This leads to programmatic advertising, where media buyers can take all of the network's inventory and book where to place their ads based on the audience profile they want. As a result, advertisers can reach only the audience they're looking for.